Dynamics 365 Sales | The CRM Built Into the Microsoft Platform Your Team Already Uses

Dynamics 365 Sales is Microsoft's CRM platform for B2B sales teams. It covers lead and opportunity management, AI-guided selling with Microsoft Copilot for Sales, pipeline forecasting, automated activity logging, LinkedIn Sales Navigator integration, conversation intelligence for call analysis, and relationship analytics. It integrates natively with Microsoft 365 applications such as Outlook, Teams, and Excel, as well as the Dynamics 365 ERP platform, giving sales teams visibility into inventory availability, open orders, and account history directly within CRM.

Dynamics 365 Sales and Salesforce are both enterprise CRM platforms, but they serve different technology environments. Dynamics 365 Sales is built for organizations running on Microsoft, with native integration to Outlook, Teams, Excel, Power BI, and Dynamics 365 ERP solutions. Salesforce requires third-party connectors to integrate with Microsoft tools and ERP systems. For manufacturers and distributors already on Dynamics 365 Business Central, Finance, or Supply Chain Management, D365 Sales is the lower-friction option because it shares the same data environment. Western Computer implements D365 Sales for companies migrating from Salesforce who want their CRM connected to their ERP.

HubSpot is stronger for inbound marketing-led sales motions and works well for SMB companies with simpler CRM needs. Dynamics 365 Sales is stronger for complex B2B sales cycles, multi-entity account structures, and companies that need their CRM data connected to ERP, finance, and supply chain systems. D365 Sales includes enterprise features like AI lead scoring, conversation intelligence, and territory management that require HubSpot Sales Hub Enterprise at significantly higher per-user costs.

Yes. Dynamics 365 Sales integrates natively with Dynamics 365 Business Central, Finance, and Supply Chain Management. For manufacturers and distributors, this means sales reps can see inventory availability, open orders, credit holds, delivery status, and account payment history directly in their CRM record without switching systems. Western Computer implements the ERP-to-CRM data connections as part of every D365 Sales engagement for manufacturing and distribution customers.

Dynamics 365 Sales Professional starts at $65 per user per month. Dynamics 365 Sales Enterprise, which includes AI features such as Copilot for Sales, conversation intelligence, and relationship analytics, starts at $105 per user per month. Dynamics 365 Sales Premium, which adds Microsoft Viva Sales and advanced forecasting, starts at $150 per user per month. Implementation costs vary depending on the number of users, CRM complexity, ERP integration requirements, and data migration scope.

A standard Dynamics 365 Sales implementation for a mid-market B2B company typically takes six to twelve weeks for a core deployment covering lead management, opportunity stages, forecasting, and Outlook integration. Implementations that include ERP integration, custom AI scoring models, LinkedIn Sales Navigator configuration, and data migration from a legacy CRM typically take three to five months. Western Computer provides a scoping assessment before any implementation to validate timelines and costs. 

Western Computer has been implementing Microsoft CRM and sales solutions since 1987. We are a Microsoft Inner Circle member and a G2 Leader in Microsoft Consulting Services for 9 consecutive quarters. We implement Dynamics 365 Sales for manufacturers, distributors, and B2B service companies as part of connected ERP and CRM solutions, not as a standalone CRM deployment.