Complementary Solutions

Complementary Solutions to Enhance Your
Functionality and Empower Your Business

Every wine and spirits distributor, small and large, is unique in terms of what you need to run your business today and into the future. 365WineTrade was built to optimize, automate and integrate core industry operations with the added flexibility to scale and extend your solution in multiple ways.

Explore the most popular 365WineTrade add-ons below and contact our experts to discuss any unique needs for your business.

Would you like to learn more about 365WineTrade?


Commerce7 is a modern DTC platform for wineries focused on providing customer-centric commerce solutions. Pulling together POS, Clubs and Subscriptions, eCommerce, CRM and Reservations into one advanced platform to create better shopping experiences, regardless of the channel.

  • Enhance the customer experience with personalized product recommendations in your club and on your website
  • Speed up the checkout process online and in the tasting room by offering integrated mobile wallets such as Apple Pay, Google Pay and more
  • Create a one of a kind online shopping experience with personalized, condition based landing pages
  • Offer a flexible, modern way to buy wine with subscription clubs
  • Keep on top of your upcoming winery bookings with our built in reservations solution
  • Grant customers access to specific wines using the allocations tool
  • Build strong customer relationships through our tier based loyalty solution
  • Grow your business with customizable, tracked email campaigns
  • Gain valuable insights through our comprehensive customer, sales and inventory reporting
  • Commerce7 is 100% API based, allowing you to integrate seamlessly
Learn more about Commerce7


PocketAdvantage by Inventiv Software

iNVENTiV's PocketAdvantage automates the sales order process and is used by over 16,000 wine and spirits sales reps and sales managers to place over $20 billion in orders per year. As a powerful order entry system, it enhances the order entry process for sales reps in the field. Sales representatives have the ability to process orders while in the field, offline and without internet. PocketAdvantage™ includes open invoices and enables the sales rep to record payments in realtime. 

  • Immedate access to customer sales history with invoice detail with pricing
  • Visibility to available inventory, customer allocations, and vintage details
  • Calculate simple or complex pricing by customer
  • View product information including sell sheets
  • Access PocketAdvantage app on iPad, iPhone, or PC
Learn more about PocketAdvantage


InnoVint has been revolutionizing vineyard and winery operations across the globe since 2013 with its leading winery production software. InnoVint's powerful technology allows for automated compliance, transparency into the true cost of each wine, improved production workflows, and so much more. InnoVint is the optimal daily workflow solution for over 5,000 winemakers and many of the world's top brands. 

  • Entire production process into one winery-friendly platform.
  • Partner with other winemakers.
Lear more about Innovint


Celigo is the leading enterprise-wide automation company for the mid-market and beyond. Celigo’s unique process-centric approach to automation enables IT and business users to discover, automate, and continuously optimize every business process, freeing teams and individuals to innovate at scale. Celigo goes far beyond connecting applications. The platform allows you to automate entire business processes connecting Microsoft Dynamics 365 solutions with any other non-native Microsoft application. Celigo's unique process-centric approach to automation enables IT and business users to discover, automate, and optimize every business process, freeing teams and individuals to innovate at scale

Celigo is the only iPaaS with a comprehensive library of Microsoft prebuilt solutions with embedded business expertise to support end-to-end process automation. Celigo offers complete scalability to support high-volume ecommerce, supply chain, logistics, manufacturing, and data warehousing integrations. Manual tasks are turned into automated workflows, eliminating human errors and allowing your resources to focus on strategic and revenue-generating initiatives.

Learn more about Celigo

Dynamicweb eCommerce,
PIM and Digital Marketing

Are you ready for a modern, strategic way to expand your sales channels and revenue?

As wine and spirits distributors look to adapt and evolve to today’s climate and customer, eCommerce is becoming a major opportunity and advantage. With Dynamicweb’s leading B2B and B2C eCommerce platform, you can deliver a personalized, seamless customer experience and position your brand as a market leader.

  • Build drag-and-drop websites with automatic personalized product recommendations
  • Enhance your product catalog with sophisticated PIM capabilities
  • Allow customers to create multiple carts and wish lists
  • Enable sales reps to impersonate customers, build orders and process on the spot
  • Create targeted marketing campaigns and collateral
  • Automate communications with a full email automation platform built in
  • And much, much more


Watch an on-demand webinar to see Dynamicweb features in action

Microsoft Dynamics 365 Sales 

Would you like to connect finance, sales and service to accelerate your experience and your performance?

There’s no question your customers are your greatest asset and keeping them engaged and loyal is one of the most valuable investments you can make. Adding Dynamics 365 Sales to 365WineTrade gives you a fully integrated platform to support today’s tech-savvy, on-the-go sales teams and customers alike.

  • Turn your goals into reality with a unified sales platform
  • Engage customers on a new level across multiple channels
  • Gain connected, contextual insights across sales, service, marketing, and finance
  • Track sales performance to help teams focus efforts and stay motivated
  • Proactively identify trends and opportunities across wine brands, regions, and more
  • Sell socially with integrated LinkedIn Sales Navigator functionality
  • Collaborate on deals with seamless communications through Outlook, Teams, and SharePoint


Speak with an expert about Microsoft Dynamics Sales for 365WineTrade

Multiple Integration Options

Do you need to integrate with 365WineTrade with third-party industry solutions?

One of the exclusive advantages of 365WineTrade is that it is built on the Dynamics 365 Business Central cloud infrastructure which enables simpler integrations. The other advantage is that 365WineTrade is backed by an entire team of senior-level integrations experts at Western Computer.

We are constantly adding built-in integrations to 365WineTrade based on the needs of wine and spirits distributors everywhere, including but not limited to:

  • Microsoft applications including Office, Outlook, SharePoint, Sales, Customer Service and more
  • Multiple federal, state and local regulatory entities and reporting systems
  • 365ContainerImport
  • Inventiv – Pocket Advantage
  • SevenFifty
  • Dynamicweb eCommerce platform
  • Freight Forwarders:
    • Hillebrand
    • Gori
  • 3rd Party Logistics (3PLs) such as Western Carriers

Western Computer has built a reputation on industry innovation for more than 30 years, and our ongoing commitment to simplify the complex world of wine and spirits distribution runs deep.

Have a custom integration need or question?

Talk to an integration expert today.