Consumer Packaged Goods

Protect Your Margins and Win in a Competitive CPG Market 

Shrinking margins, rising overhead, and slow fulfillment put your business at risk. Every delay and inefficiency costs you customers and revenue. 
Western Computer helps Consumer Packaged Goods (CPG) distributors run leaner, move faster, and improve profitability with modern solutions built for your industry.  

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Simplify Complexities
Reduce Costs
Deliver on Promises

CPG Distributor Challenges

Profitability 

When margins are razor-thin, every inefficiency eats into your profits. Without the right technology to automate tasks and control overhead, you risk falling behind competitors who are moving faster and operating leaner. 

Visibility 

CPG distributors need real-time visibility across the organization to track inventory levels, anticipate demand, optimize logistics, and manage costs (labor, freight, material, etc.) for strategic decision-making. 

Flexibility and Scalability 

Growing CPG distributors need flexible solutions that scale with them as they respond to changing market demands, such as introducing new product lines, expanding operations, or supporting multiple sales channels and eCommerce.

Accuracy 

The need for efficient pick/pack/ship processes requires optimized resource allocation and faster and more accurate order fulfillment, which increases customer satisfaction, loyalty, and retention.

Reducing Inventory Carrying Costs 

Too much inventory ties up cash you can’t afford to waste. Too little leads to rush orders, angry customers, and margin losses. Without accurate forecasting tools, inventory management becomes a constant, costly guessing game. 

"In the highly competitive CPG industry, success demands a balance of efficiency, agility, and strategic decision-making. By harnessing the power of modern technology, we enable businesses to optimize operations, control costs, and adapt swiftly to market dynamics. Our solutions empower companies to enhance supply chain precision, reduce waste, and deliver exceptional value to their customers—all while uncovering the critical insights needed to thrive in a low-margin, fast-paced environment."

- Cady Jackson, Sr. Sales Representative

A Scalable Cloud Solution for CPG Distributors Based on Microsoft Technology that Checks All the Boxes 

Get a complete CPG solution that addresses all your challenges and is based on Microsoft Dynamics 365, a full-featured Enterprise Resource Planning (ERP) solution that fully integrates with “One Microsoft” – Microsoft’s cloud ecosystem that ensures business productivity, scalability, and security for highly competitive companies like yours. 

Full CPG capabilities 

Eliminate manual processes and Excel spreadsheets with comprehensive functionality for inventory management, forecasting, fulfillment, and advanced reporting and analytics to improve productivity and reduce errors. Manage costs to eliminate waste, respond to changing demands, and have real-time reporting for managing supply chains, quality, and compliance. 

Flexibility and Scalability 

Microsoft Dynamics 365 runs on Microsoft Azure, giving you a flexible and secure cloud platform with the capabilities to scale with you as your company grows. Use Azure’s capabilities to add computing power and increase data storage as needed. Azure streamlines administration, reporting, and automation. Plus, users can leverage Azure’s AI-powered tools for advanced data analytics and proactive decision-making.  

Compliance 

Dynamics 365 on Azure allows companies to remain compliant with industry regulations, including tracking by serial and lot numbers, maintaining records for audits and recalls, and safeguarding customer data per national and international data requirements. 

Security 

Microsoft’s Azure platform provides enterprise-level security features most companies cannot afford, including data encryption, intrusion detection, backup and restore functions, disaster recovery, and failover capabilities, all with a 99.9% uptime. 

Integrations 

Microsoft Dynamics 365 integrates out-of-the-box with Microsoft’s Power Platform (including Power BI, Power Automate, and Power Apps), Azure applications, and Microsoft 365 (including Excel, Outlook, Teams, and SharePoint). Microsoft Dynamics 365 also integrates with many of the world’s leading business applications (such as CRM, WMS, and Payroll solutions), allowing your company to select the solutions that best fit your company’s needs. 

Productivity and Collaboration 

Give all team members access to the data they need with collaboration tools that let staff from different geographical areas share information and ideas using Teams, Outlook, and SharePoint. 

Advanced AI Capabilities 

Use Microsoft Copilot for Dynamics 365, Microsoft Azure, Power Platform, and Microsoft 365 to automate routine tasks, uncover hidden information from your data, or create your own apps to create a competitive advantage.  

Visibility Across the Enterprise 

Dynamics 365 has powerful and customizable reporting functions to give you visibility across the entire company. Use Power BI to drill down into your data to identify market trends, improve performance, and advise the leadership team in strategic decision-making. 

Distribution Apps Available From Western Computer

We have helped hundreds of distributors simplify the most complex processes they face with IP developed by our knowledgeable team.

365ContainerImport by Western Computer

  • Measure margins more accurately.
  • Capture landed costs of goods in real-time—including transport costs.
  • Avoid unwelcome financial reporting surprises.
  • Track container transports to know the status of in-transit goods.

365TradeManagement by Western Computer

  • Solve complex calculations.
  • Track royalties, rebates, co-ops, and commissions.
  • Offer flexible promotions and pricing.
  • Arm the sales team with promotions to win more opportunities.
  • Meet big-box retailer compliance requirements.

Advanced Order Management

  • Enable omni-channel sales and delivery.
  • Increase sales by listing products on multiple sales channels such as Amazon and Walmart.
  • Expand sales by integrating with direct-to-consumer platforms such as Shopify, Magento, and BigCommerce.
  • Deliver immersive experiences and communicate efficiently by offering B2B portals to customers, partners and vendors.
  • Centralize order management of multiple sales channels.
  • Monitor order fulfillment proactively and manage by exception.
  • Extend communications with your trading partners portal.

365ParcelShip by Western Computer

  • Generate accurate shipping costs for every order.
  • Enable more sales by offering rate shopping and shipping quotes.
  • Automate warehouses with hand-held scanners.
  • Leverage low-cost shipping options for customers.
  • Proactively monitor order fulfillment.

Choose Western Computer: Protect Your Growth, Margins, and Future 

The wrong technology partner can cost you customers, profits, and years of momentum. 
With more than 30 years of distribution experience, Western Computer helps CPG companies avoid costly mistakes and scale with confidence. 

As a Microsoft Partner of the Year Finalist and a top 1% Inner Circle Member, we deliver more than just ERP solutions. We create a clear path to resilience, profitability, and long-term success. Our team works closely with you to build a solution that fits your business today and grows with you as your needs evolve. 

Don't leave your future to chance. Talk with a CPG distribution expert or schedule your personalized demo today. 

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Watch this One Fail One Fix interview with Cady Jackson, Cloud Transformation Executive at Western Computer, who shares how a $60 million cosmetics CPG company overcame major inventory issues with Microsoft Dynamics 365, resulting in $120K in Annual Savings.

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Ready to Get Started?

When you partner with Western Computer, you get more than a fully integrated solution built for the unique operations of distributors. You’re also backed by 30 years of extensive distribution experience and a nationwide team of technical and business experts. 

Talk with a consumer packaged goods distribution specialist or schedule a demo today:

 

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