365CounterSales by Western Computer

365CounterSales By Western Computer For Microsoft Dynamics Finance & Supply Chain Management

The Only Counter Sales and Point-of-Sale App Built Natively for Dynamics 365 Finance and Supply Chain Management

24/25 Inner Circle for Microsoft Business Applications
Microsoft Inner Circle

Ranked among the top 1% of Microsoft Business Applications partners worldwide for customer success, innovation, and delivery excellence.

Microsoft Solutions Partner Business Applications, Specialist, Finance

Microsoft Finance Designation


Microsoft-validated track record in finance and ERP transformation delivery.

Milestone - Clients Love Us

G2 Quarterly Leader

Ranked as a G2 Leader for 9 consecutive quarters with 200+ verified customer reviews, reflecting unmatched customer satisfaction and proven delivery experience.

Nearly 40 Years
Implementing Microsoft Solutions

1,750+ 
Successful Implementations

165+ 
5-Star Reviews

Counter sales can be one of the highest-margin channels for wholesale distributors, but only when it operates efficiently. When staff have to leave the counter to check inventory, re-enter order information from another system, or manually look up pricing, the transaction slows down and customers notice.

365CounterSales solves this by putting inventory search, customer records, order history, pricing, discounts, rebates, and parcel shipping inside a single counter sales interface in Dynamics 365 Finance and Supply Chain Management. Everything a counter sales rep needs is in one place, connected to your live ERP data. 

Boost sales and service in one system with 365CounterSales: 

  • Search inventory by any attribute, item number, order number or customer
  • Access all customer records and verify serial-number items sold
  • Identify discounts, rebates and profit margin in real-time
  • Complete any order at the counter regardless of how it started
  • Ship parcel items from the sales counter

Available On MS AppSource

See How 365CounterSales Works for Your Distribution Counter

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Keep Customers Coming Back with 365CounterSales!

Enhanced, Efficient Search

365CounterSales gives counter staff a faster way to search inventory, verify serial numbers, find customer records, review order history, and complete transactions from a single interface within Dynamics 365. No switching between systems or re-entering data..

Instant Sales Opportunities

Quickly identify and offer discounts and rebates to customers on the spot, with real-time cross-sell/up-sell opportunities and automatic profit margin calculations on the transaction. 

Built-in Parcel Shipping

Ensure customers get their order on time and at the best rate when you can shop and process shipping across multiple vendors in Dynamics 365. Shop and process shipping across multiple carriers inside Dynamics 365. No separate shipping application required.

365CounterSales is Intuitive and Easy to Use

Click image to view full screenshot

Customer Selection

Selecting the correct customer for the order

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Customer Lookup

Looking up customer contact information from inside POS

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Cash-and-Carry Transactions

Entering the purchased item in a cash-and-carry transaction

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Serial Number Verification

Using the serial number verification on a sales transaction

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Verifying Sales Margin

Verifying sales margin during a POS transaction

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Explore More Distribution Solutions for Dynamics 365

365ParcelShip

Consolidate all your parcel shipping vendors and management in a simple and cost-effective solution that works inside Dynamics 365. Eliminate the hassle and expense of third-party shipping applications.

Learn how to ship faster and smarter

365VendorRebates

Maximize your profits from manufacturer rebates with an integrated solution that lets you search, track, manage, apply and file claims in one spot. Stop leaving money on the table!

Learn how to drive more revenue 

  • What is 365CounterSales for Dynamics 365?

    365CounterSales is a proprietary point-of-sale and counter sales application developed by Western Computer for Dynamics 365 Finance and Supply Chain Management. Built natively inside Dynamics 365 Finance and Supply Chain Management, it gives counter sales staff a purpose-built interface for inventory lookup, customer and order history searches, real-time discount and rebate visibility, cash-and-carry transactions, serial number verification, and multi-carrier parcel shipping. It is the only counter sales and POS solution built natively for F&SCM by a Microsoft Inner Circle partner.

  • Does Dynamics 365 Finance and Supply Chain Management support counter sales or POS?

    Standard Dynamics 365 Finance and Supply Chain Management does not include a native counter sales or point-of-sale interface. Counter sales transactions in a standard F&SCM environment require staff to use the standard sales order entry screens, which are designed for back-office processing rather than fast counter transactions. 365CounterSales by Western Computer adds a purpose-built counter sales interface directly inside F&SCM, giving counter staff a fast search, real-time pricing and discount visibility, cross-sell and up-sell prompts, serial number verification, and integrated parcel shipping.

  • What types of distributors use 365CounterSales?

    365CounterSales is designed for wholesale distributors who operate a physical distribution counter where customers or contractors pick up orders or place walk-in orders. Common users include industrial distributors, electrical distributors, plumbing and HVAC distributors, building materials distributors, and any wholesale distribution operation where counter sales staff need to quickly find inventory, price orders, apply discounts and rebates, and complete transactions without leaving Dynamics 365.

  • How does 365CounterSales handle cross-sell and up-sell at the counter?

    365CounterSales surfaces real-time cross-sell and up-sell opportunities directly in the counter sales interface. When a staff member is processing a transaction, the system identifies related items, complementary products, and customer-specific pricing or promotions that apply to the current order. Profit margin calculations are displayed in real time during the transaction so counter staff can see the margin impact of discounts before applying them. Rebate eligibility is also visible at the counter, allowing staff to apply manufacturer rebates without manual calculation.

  • Does 365CounterSales include parcel shipping?

    Yes. 365CounterSales includes built-in parcel shipping that allows counter staff to shop rates across multiple carriers and process shipments directly inside Dynamics 365. There is no separate shipping application required. This integrates with Western Computer's 365ParcelShip solution, which consolidates parcel shipping vendor management, rate shopping, and carrier label generation for the full distribution operation.

  • Is 365CounterSales available on Microsoft AppSource?

    Yes. 365CounterSales is available on Microsoft AppSource as a certified Dynamics 365 Finance and Supply Chain Management add-on developed by Western Computer. Western Computer implements, supports, and maintains the product. It runs natively inside F&SCM without requiring a separate database or data synchronization process.

  • Is Western Computer a good partner for 365CounterSales?

    Western Computer developed 365CounterSales and is the only partner who implements and supports it. We help wholesale distributors implement Dynamics 365 Finance and Supply Chain Management to connect financial, inventory, and supply chain operations in a single system. . We are a Microsoft Inner Circle member and a G2 Leader in Microsoft Consulting Services for 9 consecutive quarters. 365CounterSales was built because our distribution customers needed a native counter sales interface in F&SCM and no adequate solution existed.

WHY WESTERN COMPUTER?

Western Computer helps wholesale distributors implement Dynamics 365 Finance and Supply Chain Management to improve visibility across inventory, procurement, warehousing, and financial operations. We are a Microsoft Inner Circle member and a G2 Leader in Microsoft Consulting Services for 9 consecutive quarters.  

365CounterSales was built by our development team because our distribution customers needed a native counter sales interface inside F&SCM and no third-party solution existed. We support it, maintain it, and implement it for distributors who run their counter sales operation on Dynamics 365.  

If you are running F&SCM and managing a distribution counter without a purpose-built counter sales tool, we can show you what 365CounterSales looks like in your environment.